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United's PR Nightmare

In the last few months I had been gaining respect for United with their twitter account @unitedairlines. They were promoting "twares" (twitter fares) to cities I am traveling to and the deals were fantastic. Then I saw this video two days ago.

 

Then the @unitedairlines posted this tweet:

United has missed the point about the strength of the internet. Now, what could have been solved in a simple "we are taking care of the situation" has escalated into an even bigger PR nightmare. Needless to say, I won't be flying with them anytime soon.