If you missed my last post about Etsy, you can check it out here. It breaks down several of the reasons you should run and hide from the platform if you are a serious Maker. Several members of the Successful Makers’ Society asked me about Etsy Pattern and that turned into a whole new host of blood pressure raising moments. Here are my Top
5 6 7 reasons you should run far away from Etsy Pattern.
- Etsy Pattern is changes a monthly fee, listing fee, AND takes a percentage of your transaction. Oh, and we can’t forget the cost if the customer checks out with paypal. WHAT! This is outrageous. Considering the ways in which you game the Etsy algorithm, your store can easily become cluttered and cost your a fortune. Compare this to Shopify - that charges a monthly fee and a credit card swipe fee - you can see how your underpriced goods are not making you any profit whatsoever and we are only on point 1.
- The listing themselves - Do you try to upsell by placing other links to your items in the description? Since Etsy Pattern & Etsy don’t offer great ways for Makers to upsell - and BOTH platforms pull from the same listings - this means your links direct back to the main location you point them to. In the instances I’ve tested - this has all been the main portion of Etsy, which is VERY CONFUSING for your customer. It gives them an outbound link to go searching for something different. They don’t know how or why they got to where they are because they thought they were on your site trying to look at a new (in my instance) dog return address stamp. But now I am on an Etsy listing? Might as well see if someone else has a better offering and you just lost your customer.
- SEO lacks. Since Etsy Pattern pulls your listings from Etsy, it is duplicating your content and degrading your SEO (google doesn’t like this at all). Since it mirrors your original listings, you don’t have the options to change your tags, titles, or other metadata to improve your search ability or google likability. From a marketing standpoint this is a monstrous disappointment. If you watch Shark Tank at all, you know Mark Cuban jumps all over the investments that understands how good SEO works - this is NOT one of those instances.
- The setup allows for very limited customization. With 10 templates to chose from, there isn’t enough variety OR enough room for the shop owner to make enough tweaks to differentiate her shop form the others running the same platform. Eventually, all of the shops are going to start to look and feel the same because there are only a few templates to pick from with extremely limited options for “customization”.
- Etsy can STILL shut you down for because they say so - insert toddler temper tantrum here. It happens day in and day out. You are just renting your listing space versus owning it. Instead of working with you to solve whatever issue they have, they just train the next wave of Makers.
- No Upselling automation.With a grownup e-commerce solution you have the ability to upsell to your hearts content. Does that lip balm come in other flavors? Show that below the listing for the one that customer is browsing - but wait - on Pattern you can’t. So you lost that opportunity to have a larger transaction.
- Have you noticed how ALL Pattern sites say “powered by etsy” in the footer? Etsy is a household name now, which means people are now curious. I clicked on “Powered by Etsy” and it takes you directly to etsy.com 100% NOT where you want your potential customers going. Outbound links are a disadvantage for e-commerce sites. They encourage the shopper to keep browsing the web and not make a purchase. So, Etsy has just asked the shopper you have driven to “your” site to not make a purchase and to take look at their eBay of handmade goods. And this my friends, you are paying $15 a month plus several fees for.
Etsy Pattern is a company decision that was based off of successful Makers moving away from the platform. They are trying to salvage their reputation and keep Makers on their site - because without you they don’t make money. They have already capitalized on the indie craft movement and now they are trying to continue to ride on its coattails.