Applying to farmers' markets and craft shows is a time for you to 1000% show off your skills and your products to other handmade enthusiasts. Here is what you need to know to get your goods into every market you apply to.
1. READ THE INSTRUCTIONS
If the directions call for a photo sized to a specific size only include ones that meet that requirement. If the directions say no more than 250 words for a description, keep yours to 249. Instructions matter when reviewing applications. It shows the venue that you listen to directions and you respect their wishes for their event. They take this into consideration when considering what businesses to bring onboard because they want to know that you will continue to follow their guidance on the day of the event. The last thing someone wants is a business doing their own thing that distracts and diminishes the overall feeling of the event.
The easiest way to take someone OUT of the jury pool is by who didn't follow the directions. Don't let that be you.
The requirements are there for a reason. Text limits help keep everyone's spot on the website looking nice. Photos are sized the way they are to fit the templates and promo materials that are predesigned. Social links are requested to help promote your business! The easiest way to take someone OUT of the jury pool is by who didn't follow the directions. Don't let that be you.
2. CHOOSE YOUR WORDS CAREFULLY
There are 2.5 million soap makers on the planet (possibly an exaggeration here) and they are all applying for the same events. How do I stand out? I know mu niche and I chose my application copy very carefully. When applying to shows, I tell them how I am different that the other 2.5 million other soap makers and why they need to pick me because I am unique. Own your uniqueness. It is going to get you into MORE events because you are new, different, and something the audience hasn't seen before.
In you descriptions, show how your target market is also the event's target market. You need to be a little crafty here in showing the organizers how the people they are attracting are going to come because they love your products and that you are going to bring people to the event because they a-love you and b-they love the other venders the organizers have picked.
Own your uniqueness. It is going to get you into MORE events because you are new, different, and something the audience hasn't seen before.
3. BE PROFESSIONAL
This goes for everything you submit. Wether it is photos (make them your best!), your product line (cohesive with great packaging); to the language you use everywhere (site, applications, social media). You need to showcase yourself as a professional. Point blank. This isn't the time for misspellings - trust me, I've been there - lazy grammar, and so on. If you are unsure of your working or how your applications come across, it helps to have a group you can turn to, to help you out. We help each other succeed in the Successful Makers' Society so click over to join us.