If you can believe it, that was Old Town Suds' first booth space ever. We've come a long way since our borrowed card table and dining table tablecloth that was a wedding gift. I like looking back because you can learn a lot from your first booth space.
- You know you have the guts to get out there and put your wares on display. It takes a LOT of guts to open yourself up to the people in your community.
- You begin to learn what works and what doesn't for your products. Pretty soon, I was expanding to 6' long tables and maxing out the capacity of our old sedan.
- You start seeing your product and space from a buyer's perspective. For me, this was the hardest step to fully understand. It takes time to find the right display pieces and the ones that fit your brand. Many, many, many trips to Home Goods later, I finally have a nice stock of display pieces that I can use - regardless of my booth space or size.
There is one thing that has never changed from my booth setup.
I bet you are surprised to read that. Take a look at the photo again.
Any quick guesses to what hasn't changed?
It's my newsletter signup sheet. That clipboard and it's army of card stock collects names and contact information at every event we do. It has never changed (except for the few times I try to use my iPad to collect signups).